Стоматология

Double Your Copywriting Response…By Not Using A Headline?

What would you say if I suggested there are certain cases where you should not use a headline on your sales letter?

Most copywriters I know would say I’m nuts.

I mean, not using a headline is the greatest “sin” of copywriting, isn’t it?

And 99.9% of the time I would agree.

Except…

There are many examples of successful letters — including a couple of my own — that pulled better without a headline.

The most obvious and well-known example would be Gary Halbert’s Duos coat-of-arms letter — one of the most-mailed sales letters in history.

I’ve seen two different versions of that letter. One with typos and one without. And I didn’t see a headline on either of them.

Instead, it looks like a personal letter individually typed on a typewriter, written to one person — and not something mass mailed to everyone in the United States.

You can see it yourself here: Gary Halbert coat-of-arms letter

Do you think that letter, to that audience, selling that product, would have pulled better with a big, bold headline at the top of the page? If it didn’t have that “from the kitchen table of Aunt Martha” look?

Maybe, maybe not. But that letter mailed to hundreds of millions of people without a headline for years.

Another example of a no-headline control letter is this pitch I Panasonic get every few months from a company called “Biotech Research.”

And guess what?

No headline.

Here’s a scan of the first page so you can see Крепления к телевизорам Trone yourself: Biotech air purifier sales letter

And if that’s not “contrarian” enough…this letter also has no subheads, no p.s. and looks like your garden variety piece of corporate “junk” mail.

Interestingly enough, I actually have several dif
(more…)

7 Steps To Having More Energy

1. Get enough sleep.

Sleep deprivation is the most common cause Ardo RA 90 of low energy and fatigue. Most adults need 8 hours of sleep every night. If you are sleeping in late on weekends, it’s a sign that you don’t get enough sleep during the week.

If you have to wake up early in the morning, go to sleep earlier in the evening. Going to bed even 30 minutes earlier can make a huge difference in your energy levels during the day!

2. Reduce clutter.

Not being able to find anything among out-of-control piles of papers is stressful. Clothes that you never wear, Полифония papers that Vestel 37735W TFT-A are falling everywhere and useless items that you feel sorry to throw out can invade your space and take over your life.

Clutter causes stress and saps away energy. Dump all unnecessary stuff in a big garbage can, and you’ll be able to breathe easier a
(more…)

Solar Lighting - Ideas For You

Yes it is true: Solar light fixtures are designed with brand-new, development, and science. So when you use solar lighting you are making a contribution Аполлон 13 to preserving the safety of our environment as well as saving you money!

Every solar lighting fixture Cata Beta 600 has a highly complex, scientifically designed solar collector panel. The solar lighting is collected photo of heroin india bolly and then turned into stored energy. Especially at night, this stored Тренажер Слим Лайн Пауер energy can light the outdoors of your <a href=”http://mamarama.ru/
(more…)

Turn Your Dream Car into Reality with Personal Car Loans

Among the various necessities of life, cars have almost become mandatory for us. Buying a car might be a matter of luxury in the past but today one can hardly assume one’s life without a car. But for some people because of lack of financial support, it becomes difficult for them to own a car. For those people, personal Прибор от целлюлита Celluless car AEG 7060 DM loans ARDO TI 50 FX are the funding resources which help them become sufficient enough to buy a car.

Personal car loans are designed to finance either new car or used car. Personal car loans are available in two Холодильники Electrolux types, secured and unsecured. That means you can avail personal car loan regardless of being a homeowner. If you think you can offer a security as collateral, you can go on for a secured loan and avail personal car loan at low interest rate, small monthly repayments, flexible repayment terms and other benefits. But if you think you Samsung U6
(more…)

How to Read When You’re Writing

Many writers say it: “I don’t read when I’m writing”. They think it will contaminate AEG DD 8794 M their voice, that whatever style they’re reading will somehow seep into their work and it really won’t be theirs. That’s only a problem if you’re writing a 21st-century urban romance and last night’s reading of Pride and Prejudice has you making your characters sound like they’re in an English drawing room and not a Miami nightclub!

In fact, if you’re not reading while you’re working on your book, you’re missing out on the many ways you can learn from authors past and present who have dealt with the very same issues you’re struggling with. I once heard that if a writer is stuck or has writer’s block, it’s because he or she hasn’t done their homework, and for a writer homework is reading. But how do you know what to read and how to make use of it? Here are 4 easy tips to getting the most out of your reading.

Identify the Strategies/Techniques You’re Using in Your Book

Take out your book’s outline (or notes or whatever pages you have written so far) and highlight the writer’s tools you are using. Now you may not see them as tools. For instance, your character is sitting in a car and she’s having a memory of a car accident that Supra STV-LC3701W happened when she was little and you tell the story of the accident. That’s a flashback. Maybe you used internal dialogue, maybe you’re telling your novel in the 2nd person voice or your whole book DOWNLOAD TAMIL DVD MOVIE is historical fiction so getting the setting right is crucial. Once you’ve identified your main tools, ask yourself, “What tool do I want help with the most?” Then…

Find Books in Which the Author Has Used a Similar Technique

Sometimes the right book wi
(more…)

Call Center Scheduling Software

Scheduling in a call center is all about managing assets. Scheduling software produces benefits such as deadline fulfillment, reduced SanDisk cost of labor, less management time devoted to writing schedules and improved employee morale. This is accomplished by using four basic modules of scheduling software including a Forecasting, Staffing, Scheduling and Reporting Module.

These packages allow managers to Водонагреватель проточный explore staffing scenarios through simulation and to make adjustments Nokia 2760 to schedules in order to improve the utilization of staff and Вооруженные Силы equipment
(more…)

Victoria BC Real Estate

Whether you are in the market for a new home, or you just want to relocate to a finer city, Victoria BC real estate is always a good bet. A lot of Philips 855 breathtaking attractions and beautiful scenery can be found in the city of Victoria. From the beautiful gardens to the streets lined with shopping and entertainment centers, Victoria BC certainly has a lot Siemens LU 10162 to offer to everyone.

Victoria BC Sony KDL-20S4000 real estate varies for its transient population. Most people travel to Victoria BC to MP3 плееры Transcend enjoy the ocean and spend some time walking along the beautiful sand of Victoria’s beaches. If you are an ocean-lover, you may want to look
(more…)

What Is Attention Deficit Disorder - ADD

I have a friend at work that has a grandson that has been diagnosed with Горизонт 21BF22 child attention deficit disorder. After chatting with her about it for a while I began to wonder how it is possible to tell the difference Связь between someone with ADD and someone who is just plain difficult. It seems to be most difficult to tell with boys Cata Beta 900 under 17 years of age because they tend to progress slower than the girls anyway. My grandmother used to be the head teacher of a primary school and she was quite certain that boys didn’t develop intellectually anything like as quickly as the girls.

My interest raised, I decided to investigate further. It appears that there are three stages in normal development. The first stage can be seen in babies when they become focused on one thing for a period of time and ignore everything else. A child whose development stops at this stage might have a tendency towards autism.

The second stage is when a toddler is constantly морозильник-шкаф finding different things of interest but never able to concentrate on one thing for very long. A child who is stuck at this stage of development might be diagnosed as having attention deficit disorder.

At stage three children’s abilities mature to the point where they can focus their attention for longer periods and control where and when they change their attention and activity. This is the level of concentration that the child will need to make their classroom experiences a successful one.

My friend says that ADD isn’t just about an inability to concentrate for very long. People with Attention Deficit Disorder aren’t able <a href=”htt
(more…)

Independent Living Communities

Independent living Asus communities are designed for those seniors who are active, healthy and able to live their lives without others’ assistance. These communities consist of homes, condominiums, apartments and mobile homes for residents to maintain an independent lifestyle. However, there are some communities that offer only minimal services like Faber TRENDY WB A 90 building and ground maintenance, plus security. These are no different from residential enclaves, except for the age restriction to those over 55 years of age.

Independent living communities generally provide safety and security, with easy access to a local community of banks, shops, theaters and doctors. There usually are medical services available on an as-needed basis, wherein the resident AEG 7
(more…)

Selling Your Car Successfully On eBay

eBay (UK) now sells more cars than Autotrader. If your not based in the UK, Autotrader is a dedicated weekly magazine which contains thousands of classified vehicle adverts each with a colour photo & detailed description.

Despite the massive success eBay have achieved with vehicle sales it’s a fact to say a large percentage go unsold, as they do not attract enough attention, do not reach there reserve price or the sale falls though for an unknown reason.

So, if your considering selling a car though eBay what Faber FLEXA W A 60 can increase your chances of a successful sale. As a car is a massive purchase for most users it’s absolutely essential to include two elements Отопительные котлы to your item description.

Lets start with the description. Your item description should everything about the car including any known faults, scratches or marks. Is there anything in the car that should be working but doesn’t? Any warning lights being displayed on the dashboard?

Don’t think that because you’ve got use to a minor problem, the next owner will think it’s acceptable. This attitude could cost you a
(more…)